This Rewards & Gamification elements is to boost user engagement. It provides rewards, badges, points, and levels based on user interactions and achievements, motivating users to keep participating and interacting with the platform.
Industry
Client
Service
Timeline
To design incentivize user engagement by implementing game-like mechanics concept in Airasia Move Superapp. It typically offers rewards, badges, points, or levels based on user interactions or achievements, encouraging continued participation and interaction with the platform.
How might we design and implement engaging game-like mechanics in the Airasia Move Superapp to incentivize user interactions and achievements, fostering sustained user participation and enhancing overall user experience.
Conceptualise & Design
Design Process
The design process for the rewards widget involved collaborative efforts within a group, working closely with a few designers, including rewards designers, to explore and review iterative designs. Beginning with group brainstorming sessions, we leveraged diverse expertise to generate creative ideas. Collaborating with the rewards designer, we identified user needs and pain points, crafting solutions to address them. Through iterative exploration and review, we refined designs, soliciting feedback from stakeholders to ensure alignment with project goals. This iterative approach allowed us to experiment with different concepts, incorporating stakeholder feedback at each stage. By fostering collaboration and iterative design practices, we created a successful and impactful member tier tracker.
Impact
Enhance user engagement
Increase retention, and drive specific behaviours by leveraging elements commonly associated with gaming experiences.
Detailed case study can be found on Medium
