A collaborative travel planning app where users can share preferences, make group decisions, and secure the best deals for group travel.
Industry
Client
Service
Timeline
Design a collaborative trip planning concept app that enables users to seamlessly share their travel preferences, make group decisions, and access exclusive deals for group travel.
How might we allows users to share their travel preferences with each other and vote/suggest so that they can easily make group decisions and book the best deals.
Ideation and Define
We brainstorm opportunities for a problem statements.
Listing out paint points.
From the pain points, we translated to "How Might We" (HMW) questions.
Job-to-done and mapping out competitive benchmark.
…gather information about the user to recommend activities they might like?
…make sure people in the group are aware of the activities being planned and agree to them?
…keep users constantly informed on their budget so they can know if they’re over or below their intended budget?
Too many information or choices of things to do – making it difficult to collect and decide.
Sometimes it’s hard for the everyone in the travel group to agree on things to do in the trip.
Budget-conscious travellers will always want to keep track on their spending.
We engage in creative activities such as brainstorming, sketching, crafting user flow and wireframing.
These methods allow us to explore diverse ideas, visualize design concepts, and outline the basic structure and functionality of potential solutions.
Solutions
We translated the wireframing into UI designs, which are divided into pre-travel and post-travel flows.
AI-driven trip planning and voting system.
Optimise trip and recommendation places.
Split bills.
Impact
We presented the concept design to the design team and the impact of this project...
Enhanced User Experience: Intuitive features boost satisfaction and loyalty.
Increased Engagement: Convenient functionalities drive higher usage.
Increase revenue.
