SINCE — Y:2013

Hi, I’m
Ryda Rashid

I’m a product designer with over 11 years of experience across diverse industries.

SCROLL

Hey 👋 I’m Ryda, a Principal Product Designer at TIME dotCom, a leading telecommunications company in Malaysia. With over 12 years of experience, I specialize in designing pixel-perfect, intuitive mobile and web experiences across industries such as telecommunications, aviation, fintech, cybersecurity, and finance.

My expertise spans user interface design, user flows, product design, motion design, usability heuristics, user research, analytics, and user testing. I hold certifications in IT security, ethical hacking, and secure software lifecycle management, and I am a proud member of the Interaction Design Foundation.

Driven by data and user insights, I craft beautiful, functional designs that not only enhance user experiences but also drive conversions and business growth. Proficient in tools like Figma, Adobe XD, Sketch, and analytics platforms such as Google Analytics and Quantumetrics, I excel in collaborating with cross-functional teams to translate user needs into innovative design solutions.

Above all, I’m passionate about mentoring and inspiring others to reach their full potential. Let’s connect and create meaningful experiences together!

example 03
about me 01
example 02

Hey 👋 I’m Ryda, a Principal Product Designer at TIME dotCom, a leading telecommunications company in Malaysia. With over 12 years of experience, I specialize in designing pixel-perfect, intuitive mobile and web experiences across industries such as telecommunications, aviation, fintech, cybersecurity, and finance.

My expertise spans user interface design, user flows, product design, motion design, usability heuristics, user research, analytics, and user testing. I hold certifications in IT security, ethical hacking, and secure software lifecycle management, and I am a proud member of the Interaction Design Foundation.

Driven by data and user insights, I craft beautiful, functional designs that not only enhance user experiences but also drive conversions and business growth. Proficient in tools like Figma, Adobe XD, Sketch, and analytics platforms such as Google Analytics and Quantumetrics, I excel in collaborating with cross-functional teams to translate user needs into innovative design solutions.

Above all, I’m passionate about mentoring and inspiring others to reach their full potential. Let’s connect and create meaningful experiences together!

example 03

Hey 👋 I’m Ryda, a Principal Product Designer at TIME dotCom, a leading telecommunications company in Malaysia. With over 12 years of experience, I specialize in designing pixel-perfect, intuitive mobile and web experiences across industries such as telecommunications, aviation, fintech, cybersecurity, and finance.

My expertise spans user interface design, user flows, product design, motion design, usability heuristics, user research, analytics, and user testing. I hold certifications in IT security, ethical hacking, and secure software lifecycle management, and I am a proud member of the Interaction Design Foundation.

Driven by data and user insights, I craft beautiful, functional designs that not only enhance user experiences but also drive conversions and business growth. Proficient in tools like Figma, Adobe XD, Sketch, and analytics platforms such as Google Analytics and Quantumetrics, I excel in collaborating with cross-functional teams to translate user needs into innovative design solutions.

Above all, I’m passionate about mentoring and inspiring others to reach their full potential. Let’s connect and create meaningful experiences together!

example 03


11+

Years of Experience

11+

Years of Experience

11+

Years of Experience

1K+

Satisfied Clients

1K+

Satisfied Clients

1K+

Satisfied Clients

2K+

Projects Done

2K+

Projects Done

2K+

Projects Done

8K+

Cups of Coffee

8K+

Cups of Coffee

8K+

Cups of Coffee

01

Empathize

Understand users deeply through interviews, observations, and research to gather insights into their experiences, motivations, and challenges.

02

Define and Ideate

Analyze user insights to clearly articulate the core problem, then brainstorm and explore a wide range of creative solutions using techniques like mind mapping and sketching to generate diverse possibilities.

03

Prototype

Create low-fidelity prototypes such as sketches or digital mockups to quickly test and iterate on ideas, making solutions tangible and testable.

04

Test and Iteration

Validate solutions by presenting prototypes to users, gathering feedback, and continuously refining and improving the solutions based on insights, ensuring an iterative process for optimal results.

Let's connect for collaborations or just a friendly greeting 😀