SINCE — Y:2013
Hi, I’m
Ryda Rashid
I’m a product designer with over 11 years of experience across diverse industries.
SCROLL
01
Empathize
Understand users deeply through interviews, observations, and research to gather insights into their experiences, motivations, and challenges.
02
Define and Ideate
Analyze user insights to clearly articulate the core problem, then brainstorm and explore a wide range of creative solutions using techniques like mind mapping and sketching to generate diverse possibilities.
03
Prototype
Create low-fidelity prototypes such as sketches or digital mockups to quickly test and iterate on ideas, making solutions tangible and testable.
04
Test and Iteration
Validate solutions by presenting prototypes to users, gathering feedback, and continuously refining and improving the solutions based on insights, ensuring an iterative process for optimal results.